A case study in communications planning, branding, and implementing:
First Baptist Church of Central Florida, Orlando, Florida

With a new pastor and a fresh vision for growth and glorifying God with excellence, First Baptist Church of Central Florida, Orlando, came to Eternity Communications in 2004 wanting a ground-up assessment and re-tooling of their communications efforts. Eternity responded with a creative, methodical approach that began with strategic planning and resulted in a synergized program of communications for all media. Eternity provided the following services:

• ● Established a comprehensive communications plan that identified weaknesses and missed opportunities and recommended an airtight, proactive, cost-effective approach to all communications for the church, its Christian academy, and all other ministries. Working from a plan helped ensure that the church's communications efforts were coordinated, unified, and intentional--not piecemeal, disjointed, and "knee-jerk"--resulting in wise stewardship of the church's resources and message.
• ● Created a unique branding and identity for the church, school, and other ministries which included new logos for church, school, and all ministries; new tagline; and a design and graphic standards that provided a consistency of look and message. The design revolved around the circle motif in the logo and the message around the tagline: "Where love is Central!", reinforcing the church's name and key benefit.
• ● Implemented a multimedia communications plan that included re-creating virtually every element of communications, including:
  • ● New websites for church and school
  • ● New bulletin for church and newsletter for school
  • ● New brochure series for church and each ministry
  • ● Promotional campaigns for various church ministries and events
  • ● Multimedia development campaign designed to raise funds for the church's building and campus expansion
  • ● Outdoor, newspaper, and direct mail advertising
  • ● Creative campus signage for everything from visitor wayfinding signage to an interior welcome center

Below you'll see a sampling of pieces created by Eternity Communications for First Baptist Central Florida, along with the pieces the church was using before they began working with Eternity. To see more samples created for First Baptist Central Florida, click here. All the elements presented here and on the samples page were created during the first one-year period of working with the church.

For more information about the services of Eternity Communications, please click to contact us by e-mail. Click here for complete contact information.
 

Bulletin

           
Before                                After
 

 

Stationery

Before                                                                     After

 

 

Visitors Brochure

           

Before                           After

 

 

Church Website

           

Before                                     After

 

 

Academy Admissions Kit

           

Before                                                               After

 

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